AdWords Specialist, PPC Specialist, SEM Specialist

Principal Duties and Responsibilities: 
 
The AdWords Specialist will be responsible for planning, managing and implementing PPC activity for Fordaq website and Fordaq clients. Responsibilities include but are not limited to: 

• Forecasting traffic, setting up campaigns across multiple channels and managing the accounts 
• Creating and managing automated rules for AdWords 
• Managing the PPC budgets 
• Keywords and Ad Copy 
• PPC campaign reporting 
• Qualifying leads based on the client's requirements 
• Integrating the PPC activity with organic efforts (SEO) 
• SEO and website optimization. 

 
Requirements - Experience with: 

 
• The largest ad exchanges and advertising platforms: AdWords, Facebook Ads, LinkedIn Ads, Bing Ads 

• Web Analytics: Tag Manager and Google Analytics(others like Kiss Metrics are nice to have). 
• Voice of Customer and user research tools (Crazy Egg, Clicktale, Hotjar, etc.) 
• Open Source Content Management Systems (WordPress, Drupal, etc.) 
• A/B testing with Google Analytics or other tools 

• Google AdWords and Analytics certifications. 
• Good knowledge of SEO 

• Optimizing campaigns for mobile/responsive websites and phone apps. 
• Excellent English written and oral communication and presentation skills. 

 
Nice to have: 

 
• Knowledge of the Google AdWords API 

• Tools for Automated Ad Testing. 
• Experience with Amazon Ads.  

• Facebook, HubSpot certifications. 
• Knowledge of Advanced Multivariate Statistics and Bayesian statistics. 
• Working knowledge of statistical tools like IBM SPSS, Stata or R programming language. 

• Creating high converting landing pages and testing them constantly 
 
Education  
 
We are looking for candidates with excellent academic records, ideally within statistical / data-driven disciplines or marketing majors. 
 
We Offer: 

Training, team buildings. 
Excellent working conditions. 
Private medical assurance. 
Bonuses and attractive salary package. 
Possibility to work remotely until the pandemic ends and 3 days/week after that. 

Modern workspace, Victoriei - 3 min walk - is the nearest metro station to our office. 
The company supports exams and certifications for professional growth. 
Fun, young, creative and professional team.