Brand Executive

Brand Executive

- 1 year temporary contract with Lugera & Makler working for Philip Morris -

PURPOSE OF THE POSITION:

The Brand Executive will be supporting in developing & deploying portfolio strategy for conventional cigarette, ensuring proper development of consumer promotions & communication materials, performance monitoring and product maintenance activities.

KEY RESPONSIBILITIES:

Marketing plan execution:

• Assists in portfolio strategy, content development and deployment.

• Manages development of communication materials by collaborating with agencies and printing hub.

• Develops and implements national consumer promotions.

• Collaborates with Commercial Planning, Key Accounts, Trade Engagement, National Sales, Digital, etc. for ensuring each phase of the deployment plan is on track in terms of development and implementation.

• Follows-up the implementation of each marketing initiative and provide analysis of the performance with recommendations.

Product development & maintenance:

• Follows all marketing initiatives related to product development from initial phase (project submission) to product in market commercialization by communicating with EU region, product cluster, customer service, supply chain, etc, and acts whenever anticipates a deviation from the agreed plan.

• Manages the projects approval gate process (RPC/CPC), according to the regional calendar, by creating and completing the marketing start form (MSF) and preparing the required documentation (. business case, art works, etc).

• Develop local market adaptation of products package design (graphics, descriptor, legal requirements, inserts) and user guides, uploads them in corresponding platforms (PLM, Digicat, Digipack) and follows-up on their approval.

• Ensures the creation of new products in the systems (FA codes, EAN, product specifications) and follows-up whenever a new update is required.

• Tracks and informs the team on potential LOGDs and proposes solutions to avoid or reduce these costs.

• Ensures all product initiatives are properly reflected in the sales forecast.

Market analysis:

• Analyze the current portfolio performance regularly and suggest short-term tactical actions

• Assess the current portfolio performance along with up-to-date market trend, competitors activities and consumers insights to optimize/expand portfolio / line-up.

Budget control:

• Ensures continuous control of all Direct Marketing Expenses and analyzes the efficiency and cost- effectiveness of all running brand related activities

Product quality Infoline:

•Is responsible for coordinating the quality info-line, ensures that all notifications are resolved and that all procedures are followed and monitors the status of the products for which non-compliances have been reported.