Brand Manager Coffee Pure Soluble

Nestlé Romania is looking for a passionate

Brand Manager

Responsibilities:

• Actively participates in defining the vision of Brand, the objectives and strategies in line with the business direction;
• Implement Brand designs in line with the marketing plan;
• Follows the performance indicators of the category, including market coverage, volume, value, penetration/impact level, awareness of the brand and analyzes potential risks and growth opportunities;
• Monitor/control and coordinate the budget allocated to the project;
• Makes summaries of market surveys and post-evaluation of projects;
• Implement consumer advertising (advertising, packaging, PR) according to Category and Brand strategy;
• Track pre and post evaluation of promotions and apply all results to future Brand development plans;
• Approves all artistic products and gives "good print" to the projects of which it is responsible, after prior approval with line-manager;
• Communicates effectively with Generating Demand, Support departments, Factory, Agents in relation to all Brand initiatives;
• Guarantees brand consistency in the channels or categories in which the portfolio is communicated and monitored in accordance with the category plans;
• Monitor the prices of the products and products of the competition and signal changes and propose actions in line with the Brand's objectives;
• Develop and manage all promotional campaigns nationwide including all pre and post-evaluations and apply their results to future brand plans;

Desired Skills and Experience:

• University Degree;
• Minimum 3 years experience in marketing as Brand Manager, preferably in FMCG ;
• Great Project Management skills – planning, coordination & execution of activities, follow-up & follow-through;
• Resilience & result-focus mindset;
• Great communication, persuasion and presentation skills
• Analytical skills for data interpretation (Nielsen understanding is an advantage);
• Strategic thinking and ability to recommend solutions;
• Very good level of Microsoft office (excel, ppt, word);
• Proficiency in English .