Brand Manager Infant Nutrition

Position Summary

We are looking for a Brand Manager to lead and develop the Baby Food marketing strategy and execution plans for RO to deliver increase in Market Share, brand equity and consumer engagement in line with Business objectives and within WHO Code Compliance.

A day in the life ...

Strategic involvement

• Develop a deep understanding of consumer behavior / shopper, the competitive environment, and its implications for the Brand.
• Lead strategic research and data trends analysis to support the above and deliver insight to the NIN business.
• Implement the marketing communication strategy to the medical / pharmacy employees and consumer for each Brand in the Category
• Contribute to the development of MBS, ICP and MBP processes

Portfolio / Category management

• Manage the brands within the following portfolio / category: Baby Food (brand: NESTLE / segments: infant cereals, infant purees, Milkies, biscuits) and Growing up Milk (brand: NAN GUM, JUNIOR / segment: growing up milk from 1 year to 5 years old)
• Manage and ensure the ongoing development of BBNW, Brand Plans, and partnership with communication (media, creative, PR, Digital) agencies maintaining WHO Code compliance. This includes implementation of activities, re-evaluation and, where necessary, modification of the Brand Plan and propose actions to reach the targets
• Manage all the innovation & renovation process for the categories/segments in charge of and efficiently communicates with the logistics department and with the plants involved in the innovation projects.
• Follow category performance indicators, including coverage of market volume, value, level of penetration / impact level of brand awareness.
• Implement consumer communication projects (media advertising, packaging, PR & sponsorship) according to the Category and Brand strategy.
• Conduct pre and post evaluation of all the results applied to promotions and future development plans of the Brand.
• Approve all communication materials and gives "good for printing" approval for the projects he is responsible of.
• Ensure consistency of branding in different channels and categories.
• Monitor the prices of its own products and competition and signals changes and proposes actions in line with the objectives of the brand.
• Understand, adhere to and apply the principles and regulations of the International Code of Marketing of Breast Milk Substitutes developed by the World Health Organization. Direct contact for work with pregnant women and mothers with infants up to 6 months is prohibited.

Marketing budget management

• Develop, manage, monitor and own PFME budget overall and the decision making on allocation to Marketing, Medical and Trade Marketing in collaboration with TMM and NFOM

What will make you successful

• Minimum 2 years of Brand/ Product Management experience
• Strong project management background
• Fluent English
• High energy and emotional intelligence
• Ability to analyse and understand market data