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Job purpose:
Support the Strategic Project Manager in the development of new and existing brand propositions, from defining consumer relevant positioning to planning and implementing supporting activities. Manage given brand projects, ensure the execution is within brief and drive fact based reccomendations based on market analysis. Across market role which encompases more than one brand and has high implications on the portfolio ( legislative changes, specific entry in specific segments).
Key deliverables:
- Assist the Strategic project team in developing and executing brand project plans to meet the objectives and strategies.
- Work with Brand team in the preparation of cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at field level. Support in migration and special projects.
- Report and analyse brand performance in a clear, concise manner with focus on required actions.
- Analyse market research data to understand brand issues and market opportunities.
- Monitor & report projects from idea to delivery stage (engagement with stakeholders in factory, legal and trade deprtments).
- Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan.
- Monitor external agencies to ensure brand programs are performed with required quality and agreed cost & timescales.
Essential requirements:
- Fluent English (oral and written);
- Computer proficiency (Word, Excel, Power-Point);
- Very good planning skills;
- Strong analytical skills & fast learner;
- Ability to synthesize larger amounts of data & different types of information;
- Good understanding of brands ecosystems and project management;
- Good management and interpersonal skills;
- Ability to make things happen (positive, pro-active, dynamic, flexible, pragmatic).