CRM Retention Manager

Main Responsibilities:

• Together with the Head of CRM plan and implement strategies to increase customer conversion, retention and reactivation;
• Supervise, coordinate, and monitor all promotional activities, such as monthly calendars, website publications, creative materials, and content;
• Monitor and ensure that company content guidelines are being implemented on all verticals: email communication, SMS, website content and others;
• Q&A of all player communication including email, SMS, browser push notifications and website notifications;
• Oversee and ensure website content accuracy;
• Ensure content and email best practices are being implemented;
• Work closely with all departments to ensure the CRM Retention team works effectively for all aspects of the company;
• Maintaining close and strong relationships with our relevant company stakeholders to ensure seamless business operation;
• Monitor campaign performance in order to improve results and identify optimization needs;
• Monitor business relevant KPIs to identify long hanging fruits, growth engines or improvement areas;
• Ensure business and CRM target KPIs are being reached;
• Lead a team of CRM Retention Specialists;
• Report to the Head of CRM team performances.

Requirements:

• 3+ years of experience in a leading position of a CRM team, IGaming industry
• Previous experience operating with CRM Tools – Optimove, Sales Force or similar
• Good English skills – both written and spoken
• Results and success driven
• Goal orientated and highly functional in a team
• Highly creative and imaginative
• Problem solver who thrives on finding solutions
• Able to work under pressure
• Has a good eye for details
• Teaching/Training skills
• Autonomous & Flexible