CRM Team Leader

General Responsibilities:

• Collaborate with the Product, Development, Marketing, and cross-functional teams to execute our player communication strategy utilizing 3rd party CRM tools; Optimove, Marketing cloud of Sales Force (Exact Target) and internally developed tools.
• Responsible for the backend configuration and management of CRM campaigns utilizing all available tools.
• Responsible for the segmentation, automation, and maintenance of player journeys.
• Q&A of all player communication including; email, SMS, browser push notifications and onsite pop-ups.
• Create weekly/monthly reports on team performance and task management.
• Monitor all CRM development projects, test them and provide feedback when needed.
• Communications effectiveness – Analyse player communication penetration in terms of response rates.
• Develop and maintain reports to monitor the above per brand/channel and circulate to business stakeholders
• Manage each individual team members to understand their projects, status updates, challenges, etc. to ensure successful execution in a timely manner.
• Assess team resources and load balance against campaigns.
• Provide technical guidance, expertise, and best practices to team members.

Requirements:

• Mandatory - previous experience in the IGaming industry;
• 3+ years of experience in a leading position of a CRM team;
• Fluent in English;
• Previous experience operating with CRM Tools – Optimove, Sales Force or similar;
• Highly creative and imaginative;
• Goal orientated and highly functional in a team;
• Autonomous & Flexible.