Dacia Financial Services Business Manager

Ideal candidate

Are you a marketing enthusiast interested to work in a complex and dynamic business environment that is merging automotive and financial services areas? If yes, we are happy to propose you to join our marketing team having the role to define, maintain and promote financial products and services to support the sales of Dacia vehicles range.

The key skills we would like the ideal candidate to have are:

• Experience developing marketing plans and campaigns (marketing automation and CRM)
• Strong project management, multitasking and decision-making abilities needed to plan and support new product launches, product and services evolutions and campaigns
• Excellent interpersonal collaboration skills, written and verbal
• Metrics-driven marketing mind with creative and efficient presentation skills
• Excellent command of MS Office 365 essential tools (Word, Excel, Outlook, Power Point)

The day to day tasks are related to:

• Working in partnership with Dacia Marketing team, develop and update financial offers (credit and leasing) to meet brand’s objectives
• Manage the pricing of Dacia financial offers and the associated commercial means budget
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Conceptualize and give support to Dacia Marketing team on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels (ATL, BTL, digital) from financial offers perspective
• Manage content and updates for customer journeys, documenting business processes, and providing additional sales support
• Gather customer and market insights to provide a clear understanding of positioning vs competitors
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Contribute to our company top priority projects development

As part of RCI Romania team you will have access to:

• Competitive salary to fit your education, experience and skills
• Health insurance coverage
• Annual individual appraisal based on targets/commitments
• Annual profit sharing (collective) bonus
• Opportunity to work for Dacia, the #1 brand in Romania and also for a multinational company with global teams and clients.

Company details

RCI Romania este filiala din România a RCI Bank and Services (bancă deținută 100% de Renault) prezentă în 36 de țări pe 5 continente.

Misiunea noastră principală este finanțarea clienților mărcilor Dacia, Renault si Nissan din România. În afară de soluții clasice de finanțare auto (credit si leasing), oferim și o gamă variată de asigurări și servicii adaptate nevoilor clienților Dacia, Renault și Nissan.

Activitățile noastre sunt diversificate, principalele domenii profesionale fiind: analiză financiară, relații clienți, logistică auto, control de gestiune, vânzări, marketing, resurse umane, control intern, IT. În plus, angajații noștri au oportunitatea dezvoltării unei cariere și în alte entități ale Grupului Renault Romania.