Digital Growth Analyst

Digital Growth Analyst

Role Purpose

The Digital Growth Analyst is responsible for ensuring accurate web analytics & extracting actionable insight that will
help the product team increase the performance of the web & pushing digital collection further. The growth analyst will
also be responsible for defining and executing conversion rate optimisation.

Key Accountabilities

Analytics (& GTM)
• Design and execute web analytical reports, dashboards and visualisations for use throughout the business.
• Identify the main drops and pain points on our conversion paths
• Create, manage and monitor holistic analytics performance
• Take full responsibility for our product journey tagging to ensure accurate clean data tracking
• Be the subject matter expert on data analysis tools and platforms, Google Tag Manager, Google Analytics and
Data Studio, providing support for colleagues across the business.
Insight
• Gather data through the use of analytics, insights, user testing and other research methods to create
recommendations for delivery.
• Produce actionable insights derived from both web analytics data (GA, Hotjar) and offline data (Customer
Research)
• Provide ongoing journey and funnel analysis, and reporting, to performance, Omni channel &
communications teams – adding valuable actionable insight and interpretations from the data
Conversion
• Define & execute Conversion Rate Optimisation (CRO) via A/B & Multivariate tests
• Define & maintain conversion rate roadmap across UK, Germany, Italy, France, Spain
• Work w/ local digital officers to define, execute & report internationally
• Work w/ business analyst to execute certain features as a test before full launch

Profile

Excellent knowledge of HTML/CSS/JS (using CRO tools to create tests/experiences)
Previous demonstrable success in improving conversion rates.
Expert understanding of conversion rate optimisation methods and best practice.
Experience of using Google Optimise or similar platform
Expert knowledge of data analysis tools including Google Tag Manager, Google Analytics and Data Studio.
Knowledge of the latest tagging/tracking techniques and best practices.
Good knowledge of UX
Excellent communication skills and cross-functional team working
Wider knowledge of SEO, paid performance marketing and attribution advantageous.