Digital Marketing Specialist

We are looking for a talented and creative professional to join our Marketing team as a Digital Marketing Specialist, for one of our B2B businesses. You will be responsible for running B2B marketing campaigns targeting lead generation, implement lead nurturing tactics. This position plays a critical role in expanding our digital presence, engaging key audiences while building distribution channels for our content. Also, you will manage the social media tactics, being creative on new ways to target lead generation and build brand awareness. You will report directly to the Director of Global Marketing.

Responsibilities:

-  As part of the marketing team, own the content governance and research, create, and publish
insightful & informative content with catchy headlines to be used on blog posts, press releases, social media, advertising, email, landing pages
- Develop and execute B2B marketing campaigns in order to generate leads
- Develop and implement tactics for social media to increase brand awareness and lead generation
- Create demand generation campaigns, using engagement data to optimize performance
- Monitor company’s Social Media activity providing accurate reports and analysis
- Generate high quality content that breaks through the noise for social media, websites, newsletters, press releases, and any other distribution channels
- Research and evaluate competitor’s marketing and digital content
- Elaborate marketing materials (like presentations, whitepapers, client references etc.)
- Translate highly technical concepts into beautiful interactive design, illustrations, and infographics, maintaining visual excellence across all user touchpoints
- Refine images, fonts and layouts using graphic design software
- Be able to produce high quality, audience engaging marketing videos for website or social media to help us in our lead generation process
- Create scripts for presentation videos, webinars, podcasts or other projects we organize
- Edit and create smaller cuts of the video recordings from our podcasts and webinars
- Create high quality videos featuring product demos

Requirements:

- Exceptional English skills, able to create various types of content targeting the US market
- Bachelor’s Degree in a business-related field and >2-3 years of relevant work experience
- Hands-on experience with LinkedIn and Twitter (posting/ads)
- Experience using Photoshop or similar tool
- Experience using Google Analytics and email marketing services

- Video editing skills - Experience using online video editing tools such as Animoto, as well as a video software
- Enthusiasm, passion, creativity, and commitment
- Strong Attention to Detail
- Have strong organization and time management skills
- Experience with WordPress is a plus
- Previous experience in creating content for B2B companies is a plus