eCommerce Manager

The eCommerce Manager will be primarily responsible for overseeing and managing the ecommerce and brand online platforms within BAT portfolio. They will coordinate and handle decision-making for the websites and online projects derived from it. They will also be responsible for the constant optimization of the channel as well as the development of the team.

PRINCIPAL ACCOUNTABILITIES: 

• Plan and deliver eCommerce strategies across BAT portfolio
• Develop and finalize the eCommerce and brand online platforms and integrated ecosystem
• Define and implement digital customer journeys starting from eCommerce and integrating all activation touchpoints maximizing commercial opportunities
• Working closely with all departments to ensure the eCommerce data drives business decisions 
• Monitor and maximize eCommerce customer lifetime value strategies 
• Developing testing strategies for all aspects of the eCommerce to ensure the most effective approach for the company and its products
• Overview the channel development through SEO, PPC, Social Media, Email marketing and other digital solutions
• Manage the relationship with eCommerce suppliers (operational, creative, development)
• Drive development of innovative and impactful eCommerce features and modules in cooperation with suppliers (digital agency, development agency, other suppliers)
• Work closely with IT for overviewing the proper platforms infrastructure
• Adapt cluster level digital marketing solutions
• Develop and overview the financial plan for the channel
• Accurate reporting and status updates as to support key decision within the coordinated campaigns
• Evaluate executed activities and provide recommendations and solutions to enhance effectiveness of future campaigns    

KNOWLEDGE, SKILLS & EXPERIENCE

• Team coordination 
• Minimum requirement: University Degree
• Business acumen - understanding of market dynamics
• Extensive experience with practices and techniques related to web merchandising or online retailing
• Sound knowledge of website management and eCommerce usability (Magento is preferred)
• Understanding of the technology and opportunities linked to the digital commerce platforms (SEO, performance media)
• Advanced analytical capabilities utilizing consumer/shopper/customer data
• Ability to manage multiple activities and work independently
• Problem solving of daily operational activities
• Proven track record of on time in full delivery
• Networking skills and relationship building skills
• Outstanding verbal and written communication skills, fluency in Romanian and English (both oral and written)
• High level PC skills (LN, Word, Excel, PP, etc.)
• Flexible and collaborative, team first, proactive attitude
• Creative thinking alongside ability to challenge and do things differently
• Presentation skills  

British American Tobacco is all about freedom of choice — whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our phenomenal success.   We started trading tobacco over a hundred years ago. Today, we’re a multibillion dollar company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too.
 
There’s no doubt our industry is controversial — we’re the first to admit that. But rest assured, we take a responsible approach to our trade. In each of our markets, we observe every local law regarding tobacco (in many cases going further through our own voluntary code). Not only that, we treat our farmers fairly, invest in the environment and help to sustain local communities.
 
We also excel at developing our own people into leaders of the future. As a firm with a high-performance culture, we’ll expect a lot from you. But we’ll support you every step of the way to help you deliver. If you’re passionate and ambitious, rapid career progression is a reality here. And because we’re such a large firm (we employ more thanpeople worldwide), there are plenty of exciting opportunities for you to develop a truly extraordinary career.