English Copywriter

The Copywriter must be an experienced marketing professional who is highly collaborative, leads by example and maintains a positive attitude. He/she will, primarily, focus on preparing creative and persuasive copy to urge consumers to purchase the clients’ services.

Responsibilities will include ensuring all digital-catalog copy, web content, email, press releases, articles and collateral. All these must take into consideration the brand identity, while staying relevant, informative and concise. 

Responsibilities:

• Writing email campaigns for specific target groups
• Making the website content and any other written material feel personalized
• Continuously improving the user experience through targeted content
• Supervising all requested translations and making sure deadlines are met
• Delivering original content for print campaigns, when these are required
• Conducting market research and competitor analysis to ensure the brands always stays ahead of the curve
• Collaborating with the design and marketing teams to deliver original content for special projects
• Constantly seeking new ways to deliver an out-of-the-box approach
• Developing the theoretical framework needed to expand outreach and appeal to a wide, diverse demographic
• Seeking new ways to ensure mobile compatibility
• Drawing inspiration from the gaming industry to improve the user experience through the process of gamification
• Actively taking part in brainstorming sessions and proposing new ideas that can further develop the brand image.   

Requirements:

• Bachelor’s degree in communications, journalism or advertising
• 5+ years of progressive career experience writing digital marketing copy
• Experience in online gaming
• Native English level
• A strategic thinker who can brainstorm ideas, develop concepts and produce thoughtful, enticing messaging for digital and print deliverables
• Highly creative and imaginative
• Have good written and interpersonal skills
• Be well-organized, goal-orientated and highly functional in a team
• Be able to work under pressure
• Have an eye for detail
• Have an interest in e-commerce, popular culture and new online advertising trends and techniques.