Head of Marketing

Responsibilities:

• Develop strategies and tactics to get the word out about our client and drive qualified traffic to front door;
• Deploy successful marketing campaigns and own their implementation from ideation to execution;
• Leading a team of passionate Social Media & Marketing Specialists and helping them creating online strategies to ensure engagement on all the platforms;
• Boosting morale and increasing productivity within team members for better and more efficient execution of tasks and projects;
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis;
• Build strategic relationships and partner with key industry players, agencies and vendors;
• Prepare and monitor the marketing budget and allocate funds wisely;
• Oversee and approve marketing material;
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals;
• Analyze consumer behavior and adjust email and advertising campaigns accordingly;
• Keeping the mission of the brand alive and in motion within the organization and making sure that the ideas at the top are in line with the organization’s mission;
• Developing, executing, and managing the implementation and optimization of all digital campaigns;
• Remaining up-to-date on the latest innovations and inventions within the company's field of business.

Requirements:

• Previous experience in digital marketing, PR, events, branding and brand awareness;
• Previous working experience in start-ups, small and medium companies/organizations;
• Excellent coordination and project management skills;
• Proficiency in Excel and advanced English skills;
• Understanding of marketing automation principles, customized and multi-touch campaigns, dashboards, and reporting;
• Excellent interpersonal skills and a “can do” attitude with an ability to adapt to changing priorities in a fast-paced setting;
• Enthusiasm, problem-solving skills and creativity are definitely a must;
• Tech-savvy person, with an interest for digital transformation projects.