Internship - Email Marketing Specialist

Responsibilities:

• Code marketing campaign communications in HTML and CSS from scratch.
• Creation/ implementation/testing of emails, client communications.
• Run A/B tests to help optimize open rates, CTR and conversion rate.

Required:

• Excellent HTML / CSS skills – focused on email marketing.
• Comfortable working with Adobe Dreamweaver.
• Strong understanding of current e-mail marketing concepts, strategies and best practices.
• High level of English.
• Comfortable working with Microsoft Excel.

Desirable:

• Experience with IBM Watson Campaign Automation (Silverpop) or other ESPs.
• Experience using Content Management Systems (CMS).
• Create and edit graphic materials (Photoshop).
• Experience of building landing pages is a plus.

Other details:

• Interest in e-mail marketing campaign building.
• Attention to detail.
• Pragmatic approach to problem solving.
• Team player.
• Confident verbal communicator.
• Approachable, highly trustworthy and reliable.
• Comfortable with projects changing rapidly, must be flexible enough to accommodate changing priorities and timelines.
• Highly self-motivated & able to work with minimum supervision.