Junior Brand Manager

Responsibilities:

• Implement and execute (at local and/or regional level) the agreed brand marketing plan, in order to deliver the brand and category financial results
• Monitor and evaluate the implementation and execution of the brand plan (agreed at quarterly level) for each brand allocated. Build and maintain an excellent relation with trade marketing and sales teams.
• Check and deliver bi-monthly share evolution report
• Prepare share analysis per brand as agreed with Category Manager and recommend actions
• Analyse local market development and trends
• Understand the last available consumer studies and provide input regarding ways to improve brand KPIs (for example but not limited to: penetration, conviction, relevance, communication awareness).
• Prepare and gather data as required by the Category Manager, regional team or local board
• Manage external marketing partners such as advertising and digital agencies
• Help coordinate the adaptation of all media materials (for resp. brands)
• Input to the media briefing for responsible brands
• Monitor, report and use the agreed brand budget on responsible brands
• Help manage the advertising and consumer budgets allocated and make all the necessary inputs into the system according to the existent way of working
• Check monthly competitor moves and propose relevant brand actions to ensure sustainable and competitive growth for the responsible brand
• Help coordinate the preparation of the Business cases needed for the Innovation Projects/ Renovation Projects

Requirements:

• At least 2 years of experience working in a similar position
• Analytical skills
• Good level of English
• Financial understanding