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The Lead Generator role is an exciting opportunity to be part of a fast growing IT support services company located in London, UK. Our client has specialist and highly sought after expertise in technology management, support and cyber security, and are Microsoft Gold Partners. They have over 100 clients in the London region.
They are looking to expand their sales and marketing team significantly over the next few years, with the potential for this role to grow into a Digital marketing manager who will be responsible for all our online marketing. This includes managing the Lead Generator(s), managing the website, developing campaigns and content, reporting on analytics and managing our organic and paid for social media.
This permanent position is well suited to an individual that is looking to advance their career in marketing and sales.
Based within the marketing and sales team, you will work closely with all areas of marketing and sales, to develop and run online campaigns, to build and manage a qualified list of prospects, develop and deliver inbound marketing campaigns that drive traffic, nurture, and convert leads and book appointments online and confirm places on the company’s online events.
Please note there is no selling whatsoever involved in this role, it is an online digital marketing role.
The creation, effective management of the prospect list and the relationships you develop with the prospects via campaigns are the keys to success in this role.
Responsibilities:
Build and manage a qualified list of prospects
Develop and deliver inbound marketing campaigns that drive traffic, nurture, and convert leads
Book appointments online for or seats at an online Directors Briefing
Lead qualification, develop a methodology for researching and qualifying prospects and segment into groups for campaigns.
CRM Management & development, set up and target qualified groups with automated email/ messaging campaigns in the CRM, LinkedIn and Facebook capturing all prospect interaction.
Appointment booking, book meetings via online diaries with CEO and C-suite level contacts for CEO and sales people.
Marketing content/ assets, maintain a library of assets and track all interaction with assets via CRM and proactively target most active viewers of media assets for meetings.
Sales and marketing KPI management, set up and manage key performance indicators
Market segment identification, undertake competitor and market segmentation
Prepared to travel to the UK, occasional
Training, weekly self-paced online video training and associated coaching calls.
Requirements:
- Fluent English
- Excellent written business English
- 3-4 years + experience of English, speaking communication in a commercial/ business development environment
- 3 years + working in an international company in a commercial capacity
- Ability to articulate complex concepts in simple succinct terms
- A conceptual understanding of information technology and advanced analytics would be useful
- Experience of working with CRM/ prospect data base Knowledge of sales navigator/ LinkedIn
Benefits:
Competitive Salary + performance Bonus
Flexible hours and the ability to occasionally work from home
25 days holiday
Your birthday or nearest working day as an additional holiday
Workplace pension
Social events organized and funded by the company throughout the year
Training
Lunch vouchers
Descrierea companiei
POTENTIAM
Potentiam Services SRL delivers the considerable benefits of ‘Smart Resourcing’ to businesses of all types. Big business has been investing heavily in ‘outsourcing’ for over 15 years and it’s now time to make a similar but improved model easily accessible to medium-smaller sized businesses.
The huge benefits of reducing costs, improving cash flow and reinvesting the considerable savings in a growth strategy allowing us to truly outgun the competition. Without ‘Smart Resourcing’ we would have struggled to achieve any of this. We believe we can play a key role in powering your business.
Be a part of Potentiam Services SRL, be a part of smart resourcing!
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