Lifecycle Marketing Specialist (German)

Toluna provides consumer insights designed to empower success in todays on-demand, global economy. Powered by the perfect fusion of technology, expertise, and the largest global community of influencers at the ready, Toluna delivers rich, reliable, real-time insights to individuals and companies of all sizes.

To complete our team in Timisoara and support the growth of our panels in EMEA, we are looking for Lifecycle Marketing Managers for the Digital Marketing Department. Your work will have a meaningful impact on the growth of our panels.

Responsibilities:

• Drive strategy and execution of lifecycle marketing to build loyalty and increase lifetime value of Toluna’s Influencers via community management and engagement
• Develop and execute an overall CRM strategy and communications plan leveraging appropriate marketing channels
• Drive buy vs. build decisions including evaluating, onboarding and integrating with new vendors and technology that move the business forward, simplify and speed up processes, and increase effectiveness of tactics / programs
• Collaborate with all relevant teams to design, implement and evaluate personalized lifecycle strategies
• Ensure that all campaigns have clearly defined success metrics which are reached and analysed
• Plan and execute digital marketing media campaigns to onboard new members ensuring a healthy ROI

Key Objectives:

• Develop brand affinity to increase member productivity and lifespan and to increase organic traffic
• Lead, execute and develop marketing strategy for all lifecycle initiatives in your designated countries
• Manage media campaigns for brand awareness and member acquisition using all digital marketing channels
• Manage our community website and increase user engagement and lifetime value by moderating content and organizing campaigns to stimulate community involvement against measurable metrics. 

Education and Experience:

• Fluent in English
• Native level in writing and communicating in German
• Bachelor’s Degree in marketing, business, or related field
• 1-3 years of marketing experience
• Strong analytical and problem-solving skills with data driven approach
• Positive attitude and ability to operate in a very fast paced environment with ambiguity
• Proficient IT skills including but not limited MS Office, CRM Software

Our Values:

Integrity and respect. We treat our colleagues, clients and partners how we want to be treated.
Success in unity. We deliver results by working as a team with common goals.
Smart decisions in action. We implement plans without delay and stay nimble to change on demand.
Make it simple. We simplify complexity, making the complex easy to understand.
Be bold. We welcome big and small ideas that challenge and inspire us to change.
Delight customers. We work tirelessly to exceed expectations, turning satisfaction into delight.
Reward great work. We believe performance is the reason for advancement. Do good work and good things come.

What we offer:

At Toluna you will find an exciting and multicultural place to work. We employ the best and the brightest in our industry and we are always looking for rising stars to join our team. We are proud of our staff members and we offer competitive salaries, a wide range of benefits and the chance to progress your career within a truly global organization. 

Professional & personal growth: Training opportunities and career development plan.
Financial package: Competitive salary, performance bonus.
Health: Private medical insurance.
Office comfort & fun: Central building location, relaxing room (X-box, Ping Pong table).
Work-life balance: Working from home policy.
 

Join our global team. We welcome big thinking and reward great work.