Marketing and Engagement Manager

ACCA (the Association of Chartered Certified Accountants) is the global body for professional accountants. It offers business-relevant, first-choice qualifications to people of application, ability and ambition around the world who seek a rewarding career in accountancy, finance and management. ACCA supports its members by helping them to develop successful careers in accounting and business, with the skills required by employers. Through its public interest remit, ACCA promotes appropriate regulation of accounting and conducts relevant research to ensure accountancy continues to grow in reputation and influence.

 We have an exciting new opportunity for a Marketing and Engagement Manager on a 1 year fixed-term contract based in our Bucharest office (with the possibility of extension of up to 2 years).

 The focus of this role is to develop and deliver marketing, engagement and retention plans in alignment with ACCA’s global, regional and market strategy to contribute to ACCA’s growth ambition whilst increasing the visibility of the ACCA brand for the South Eastern Europe region (Romania, Bulgaria, Moldova and Albania).

Responsibilities

• Formulates, executes and measures marketing communication and adjusts it as required

• Drives sales campaigns through digital marketing activity

• Delivers outcomes by working with others within established systems

• Conducts research using primary data sources and selects relevant information to enable analysis of key themes and trends

• Develops and/or delivers budget plans for own area with guidance from senior colleagues.

• Manages relationships with internal customers and acts as their business partner, while taking guidance from senior colleagues. Manages relationships with contractors and agencies

• Organises Continuous Professional Development and networking events as well as New Members Ceremonies for members

• Organises retention and conversion campaigns including on-line communication and telemarketing.

Experience Required

• Experience in business development and business-to-consumer sales, ideally in a professional service-based environment 

• Demonstrable experience in digital marketing strategy creation and implementation 

• Excellent interpersonal skills with the ability to build strong relationships with key internal and external stakeholders and partners

• Ability to work on own initiative and as part of a team, and willingness to 'pitch in' as required in a small organisation

• Fluent in Romanian and English languages alongside exceptional written communication skills with ability to adapt style to suit different communications media and audiences

• Willing to travel within South Eastern Europe region.

• Demonstrable experience of creating and delivering presentations to senior audiences in formal setups is a plus