Marketing Automation Lead

We are looking for a Marketing Automation Lead to join our team in Iasi with 5+ years of relevant working experience in marketing automation!

Requirements:
• Fluency in English;
• Understanding of modern digital marketing tools and technologies
• Strong knowledge of marketing automation and email marketing best practices
• Strong understanding on marketing automation platform like Salesforce (SFMC) and/ or Marketo
• Working experience on web technologies like HTML5, CSS and JavaScript and designing responsive emails
• Understanding of functional & technical requirements of the campaign and able to execute, deploy and manage the marketing campaigns
• Ability to lead teams – assign tasks, ensure quality & timelines of delivery, compliance of defined brand guidelines, processes etc.
• Track and work towards maintaining client KPIs and is passionate about improving performance
• Contribute in driving engagement through dynamic emails, landing pages, forms, contact segmentation and campaign flows
• Responsible for marketing automation quality assurance: design rendering, campaign setup, responsiveness of emails etc.

Nice to have:
• Eagerness to work on multiple tools and stay abreast of new tools/ technologies
• Understanding of campaign optimization and provide insights to business
• Experience in leading campaign execution teams - defining processes, checklists and tracking KPIs
• Certified in SFMC and/or Marketo

Responsibilities:
• Execute email marketing campaigns using client’s MarTech stack & briefs provided
• Effectively communicate with stakeholders to gather requirements, execute/setup campaigns, secure approvals and launch
• Plan request volume intake, manage marketing calendar, traffic campaign assets and assign campaign activities to team members
• Support clients in developing and reporting on results of their email campaigns
• Implement quality assurance processes to ensure accurate and on-time campaign delivery
• Working collaboratively with different functions to ensure effectiveness of automated campaigns
• Take ownership for resolving client issues, proposing solutions and escalating to the appropriate person to the point of resolution
• Guide/mentor team members to realize marketing campaigns, craft messaging, build & monitor relevant workflows by segmenting the user base appropriately etc.

Benefits:
• Salary above the market
• 25 days of paid annual leave
• Career Progression Opportunities
• Well-rounded Health and Life Insurance Packages