Marketing Manager

Your main responsibilities include:

• Develop, implement and monitor a coordinated marketing strategy at company level;
• Increase The KPI Institute awareness in the market, trigger interest for target audience, bring qualified leads and generate traffic, so as to support the sales efforts;
• Develop standards, systems and best practices for content creation and distribution;
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content;
• Propose integrated promotional campaigns for The KPI Institute’s products and services;
• Collect insights and expectations from all internal interested parties and delegate tasks to the dedicated marketing team;
• Monitor the proper implementations of the delegated tasks within the agreed SLAs;
• Audit existing marketing materials, update them correspondingly and develop new materials, to serve internal stakeholders and external clients;
• Support the marketing team with content for the promotional materials: brochures and catalogues, and maintain them up to date;
• Audit the company’s websites and maintain them up to date;
• Create specific product content (. case studies, product webpage presentations, brochures) to articulate the benefits of our products to the world;
• Conduct periodic competitive audits.

We expect you to have:

• Significant knowledge in media market (trends, evolution, marketing channels roles in commercial communication), consumer behaviour, customer acquisition and customer retention;
• Strong project management skills, being able to take ownership and responsibility for tasks to ensure they are completed to a high standard and on time;
• Excellent people skills, with an ability to partner with a dynamic and young team;
• Flexible and able to multitask; can work within a fast-moving environment, while also driving toward clarity and solutions; demonstrated resourcefulness in setting priorities and guiding investment in people and systems.
• Hold a university degree preferably in Marketing or other similar disciplines;
• Similar experience in another role for at least 2-3 years;
• Excel in written and verbal English;
• Conflict management & problem solving;
• Critical Thinking;
• Results Driven.