Marketing Specialist Executive

Required skills and Qualifications:

• At least 2 years marketing automation experience
• Working with one of the following tools is a plus – SalesForce, Pardot, Hubspot, Marketo, Eloqua
• Knowledge of responsive HTML, CSS is a plus
• Excellent attention to detail
• Working knowledge of is a plus
• Ability to work with large datasets and complex databases
• Must have good English communication skills, both written and verbal
• Must be organized and self-motivated with a sense of urgency
• Capable of handling multiple tasks with competing priorities under minimal supervision
• Strong analytical mindset and an ability to analyze campaigns
• Able to think critically and exercise independent judgment and discretion.
• Work independently and interact with various levels of management.

Responsibilities:

• Support with training of stakeholders to enable them to self-serve.
• Implement tailored lead nurture campaigns.
• Adapt lead scoring model as enhancements take place through new technologies and priorities.
• Assist in ensuring the Marketing Automation Platform is fully integrated with current tools and new tools as they are on boarded.
• Build and manage emails, campaign workflows and data flows.
• Prepare and import lists into the Marketing Automation Platform without errors.
• Perform testing of emails, pages, and data as needed and on time.
• Prepare emails and campaigns as needed and on time.
• Report on campaign results.
• Manage data changes and task list to launch campaigns on time and according to specifications.