Online Marketing Specialist

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Online Marketing Specialist to develop, implement, track and optimize our clients’ digital marketing campaigns across all digital channels.

What does an Online Marketing Specialist do?

What does an Online Marketing Specialist do?

The Digital Marketing Specialist is responsible for creating and implementing impactful online advertising campaigns. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Online Marketing Specialist will work with account management team and all supporting teams (such as communication team), and vendors to launch effective campaigns on time and on budget for all our clients.

Responsibilities

• Plan, design and execute all online advertising campaigns campaigns cross-channel and cross-platform: search (Google Search Network, Bing Network), display (Google Display Network, Facebook, Twitter, local networks), video and email marketing.
• Design and implement advertising strategy to align with client goals
• Manage campaign budgets and advise on recommended campaign optimizations
• Ensure campaign delivery, performance, and goals are being fulfilled
• Utilize analytics platforms to evaluate advertising performance and make recommendations to optimize spend and performance for continual improvement
• Daily implementation of paid search tactics including keyword research, ad copy writing and testing, bid management, budget allocations, and landing page analysis
• Conducting research and analyzing data to identify and define audiences
• Evaluate and recommend new online marketing opportunities and technologies
• Identify trends and insights relevant to our clients products and services, and optimize spend and performance based on the insights
• Report writing

Requirements

•  experience in e-commerce accounts      
•  2+ years’ experience (agency background preferred) in the set-up, management, and optimization of paid social and PPC initiatives that drive client objectives
• Experience with pulling data and generating advanced reports
• High attention to detail, top-notch analytical skills and the ability to make data-driven decisions
• Ability to prioritize and juggle multiple projects in a dynamic, highly charged environment
• Flexibility and creative approach to problem solving
• Strong interpersonal skills with ability to work independently and collaboratively
• Demonstrated ability to set goals, meet deadlines, and successfully manage multiple assignments.
• Proven hands on experience executing paid media campaigns across multiple digital channels, including SEM and display, video and mobile app (a plus)
• Proficient in Excel, Google Analytics, and similar analytical tools

MAJORITAS is a tech & data and digital marketing company with a highly proficient team, helping Institutions and Politicians around the world use the Internet in working closer to citizens and voters.