Panel Profiling Manager

Toluna delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients explore tomorrow, now.

 Toluna is the parent company of Harris Interactive Europe and KuRunData. Together, we strive to push the field of market research toward a better tomorrow.

 To complete our Panel team in Timisoara, we are looking for our next Panel Profiling Manager. This role is critical to maintain Toluna as the market leader in consumer insights and supporting significant global revenue growth.  The ideal candidate will lead one of the key responsibilities of the Supply team which is to enrich the profiling information we hold on the community members to enhance our ability to target specific audiences.  The profiling information collected is a mix of declarative data (answers to profiling questionnaires), behavioral data (meters installed on respondent devices) and appended information from third party databases (Market Segmentations, DMPs…).

The role of the Panel Profiling Manager is to plan and execute a strategy to capture in real time a large volume of profiling data while making sure the data corresponds to the existing or future business needs.  Also, to optimize the utilization of the profiling information we hold on these respondents, we are constantly improving our routing technology to make sure we send the relevant respondent to the most adequate survey matching with his/her profile.

 An ideal candidate will be a seasoned supply leader within the market research industry and has a strong grasp on emerging strategies and tactics to improve the profiling of panelists and the usage of those profiles.  You must possess a proven track record of team building and innovation.  We are a fast-moving organization and the ideal candidate should be a self-starter capable of juggling many challenging projects and quickly adapting to changes in the market.   

Responsibilities:

• Lead the profiling team, profiling strategy and router algorithm development to maximize profiling. 
• Develop and implement short- and long-term plans for increasing the collection and usage of profile data
• Lead, hire and continue to grow the global profiling team.
• Identify opportunities of differentiation within profile collection and audience segmentation to maintain Toluna’s position as a market leader
• Identify external sources to supplement profiling and research data
• Track and report key functional metrics and their impact on supply delivery/UX
• Be the profiling and router spokesperson across Toluna and create strong relationships with stakeholders across key groups functions; operations, sales, supply and marketing
• Identify business needs to improve supply router algorithm in coordination with R&D teams
• Be a leader within the industry and product development community

Required skill set:

• 7+ years of experience market research panel and community experience
• 4+ years in a market research or product position with experience managing a global profiling team
• Expert understanding of market research specific to panel management, sampling and profile collection 
• Expert with tools associated to research, insights, analytics, sampling and surveying. 
• Indepth knowledge and understanding of key data management actors
• Experience in developing and leading the creation of product roadmaps, profiling strategy and executing across multiple groups around the globe.
• Innovative, creative, dedicated and possess high energy
• Work effectively with sales, services and marketing and be able to easily explain the profiling strategy direction and effectively collect client/business feedback to improve the panel/community experience
• Strong presentation and communication skills.

What we offer:

 Here at Toluna you will find amazing, forward thinking professionals who like to learn and grow. We pride ourselves on collaborating and sharing expertise, we know that strong teams bring out the best in our staff members. Therefore, we offer a broad range of benefits:

• Training opportunities and career development plan;
• Competitive financial package: salary, performance bonus, sport allowance, meal tickets and gift vouchers;
• Private medical insurance;
• Exceptional office comfort: top office facilities and equipment, gaming room, central building office;
• Extra vacation days;
• Bookster - The first modern library for companies in Romania.

Welcome to our innovative team of professionals in online market research!