PPC Specialist

QS is a global leader in higher education services. We are the data analytics, performance insight provider and intelligence partner supporting university excellence across the world. Our student recruitment and enrolment solutions enable universities and business schools to connect with talented individuals that are seeking to further their academic progress and career development. Our portfolio of professional services includes consultancy, student mobility and academic partnerships management, and branding solutions. We publish highly visible and influential rankings of international universities, including the QS World University Rankings® which reaches a global audience of hundreds of millions of people. QS keeps growing organically, through acquisition and by recruiting top talent across key regions.

 The Role:  

Based in Bucharest, we are recruiting a Senior PPC Specialist to manage, execute and optimize Paid Search & Paid Social PPC marketing campaigns for our events. The goal is to deliver the most efficient result in conversions, traffic and other key performance indicators. 

Within this role, you will devise and execute the PPC strategy agreed with the Head of PPC whilst managing all aspects of the planning, implementation, reporting, campaign administration, auction bid management etc.  

This is a great opportunity to join a growing team and really make a difference to our business. 

Key responsibilities include:

• Planning and implementing PPC campaigns and new PPC activities worldwide for all QS products 
• Day to day PPC account management across Google, Bing, Facebook, Instagram, Linkedin, Quora etc 
• Ad Copy formulation and testing 
• Analysis of performance & optimizing based on established KPIs 
• Take responsibility for improving PPC ad creative, impression share, quality scores, cost per click, cost per conversion 
• Reporting of PPC performance to line manager and senior managers

The ideal candidate will have:

• A minimum of 2-3 years PPC experience, ideally from current role 

• Positive and forward thinking, with a real “can do” attitude 
• Excellent attention to detail and understanding of numbers 
• Experience of managing and handling multiple PPC accounts
• Experience in online search, social, display and native advertising 
• Very good knowledge of Web Analytics tools 
• Proven ability of utilizing website analytics and search data to shape an enhanced and profitable acquisition strategy. 
• Educated to at degree level or equivalent 
• Excellent communication skills in English is necessary