Product Marketing Manager

The Product Marketing Manager is the person responsible for commercialization, branding, and positioning of the product. For this role, you are a creative and quantitative thinker.
You should be familiar with various product marketing techniques, like email campaigns and pricing strategies. Your goal will be to develop and implement the most profitable plans to position and promote our products.

What you will be doing

• Study company products

• Defining user persona and learning about the customers

• Follow and analyze market trends to position products

• Develop product marketing strategies ( advertising, product launching)

• Craft compelling messages across marketing channels (landing pages, ad campaigns)

• Use customer and competitive research and use it to influence product launch strategy and drive effective messaging across all marketing, sales and customer communication channels

• Work with various teams (design, content, acquisition, product, sales) to implement strategies

• Test marketing product features, releases, and ad copy

• Develop the collateral and sales tools that support the selling process 

• Be an expert on the market including who the buyers are, how they buy and why 

• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

• Acts as a central point of contact for all things related to the Marketing programs for the defined segments of our business

• Develops and executes unique marketing opportunities that drive a competitive edge

• Lead product launches and ongoing promotion in collaboration with product, product management and the entire marketing team and the broader go-to-market teams including sales, revenue ops, customer solutions, and customer success teams

• Establish product web pages and other collateral for new offerings and updates to existing products

• Generate high-quality content for prospective and existing customers including emails, blog posts, webinar content, landing pages, product videos and more

• Collaborate with the wider marketing team to drive product qualified leads and engagement with new features, products, and app templates

• Create competitive positioning content for sales, partner, and marketing campaigns

Requirements

• Proven experience as a Product Marketing Manager, Brand Manager or similar role

• BSc/BA in Marketing, Communications or similar field

• Background in design and copywriting is a plus

• Experience in market analysis

• Familiar with product marketing tactics (. integrated marketing campaigns)

• Working knowledge of web analytics tools (Google Analytics, WebTrends)

• Excellent communication skills

• Keen eye for detail

• Analytical mind and strong quantitative skills

• Ability to think strategically, while staying focused on monitoring the progress of action items and bringing them to conclusion within appropriate time frames

• Ability to influence and persuade key stakeholders to develop joint go-to-market sales and solution opportunities

• Strong analytical skills with the ability to present analysis in an impactful and concise manner

• Effective multi-tasker with the ability to execute on multiple projects and initiatives simultaneously

• Detail-oriented and organized, capable of handling multiple projects at once

• Comfortable dealing with rapidly changing priorities, while staying focused on the overall plan

• Excellent written and oral communication skills with attention to details

• Exceptional critical thinking and reasoning skills with the ability to quickly and intuitively grasp new products, business models, and transaction structures

We are a team of creative minds and open hearts, passionate about technology, great design and offering the best customer experience. Motivated, driven, resourceful, innovative, forward-thinking and committed, our team excels in delving deep into our customers’ worlds and coming up with new ways to engage and convert our target market. At Bannersnack, our people embrace these qualities, so if this sounds like you then apply!