Sales & Marketing Analyst

Sales & Marketing Analyst – role brief

The Sales & Marketing Analyst will act as a liaison between the Sales Coordinator and Marketing Coordinator on one hand, and the top management on the other, developing and updating clear reports to inform the company about the market trends, sales status, KPI’s established etc. in a professional manner and always using numbers as the main tool for information. This is a key role for the evaluation of every project status from the commercial point of view, from statistical perspective and having input from both sales and marketing areas of activity. The Sales & Marketing Analyst reports directly to the Commercial Manager.

Sales & Marketing Analyst’s Responsibilities

• Using marketing analytics techniques to gather social media, web analytics, and rankings data;
• Providing assistance to the Sales team by compiling all details for existing/upcoming projects;
• Preparing detailed reports on sales volume, customer experience, market trends, and competitors’ outcomes:
• Preparing monthly, quarterly, and annual reports on all of the aforementioned activities and their results;
• Collecting business intelligence data from industry reports or purchased sources to delimit trends and to measure the impact of competitors’ marketing activities;
• Compiling and analyzing information on sales, market trends, forecasts, and account analyses;
• Assessing and reporting on investment return and key performance metrics
• Researching, gathering, and analyzing business data for Marketing Managers and Coordinators to review.
• Using intelligence tools to monitor current customers and to identify new ones.
• Updating business intelligence tools or methods.

Requirements for the Sales & Marketing Analyst role

• Bachelor’s degree in marketing/statistics/research or related (essential).
• Outstanding insight and analytical thinking:
• Effectively reading and interpreting information, numerical, and statistical data, drawing logical inferences and providing reasonable recommendations; and
• Having strong multitasking skills; being able to work independently and as part of a team in a dynamic, fast-paced environment;
• Being versatile, flexible, and willing to work within constantly changing priorities;
• Demonstrated computer proficiency in Microsoft Office Suite, including the ability to develop and use formulas;
• Having experience in creating graphics, flow charts, and projections in order to generate statistics.
• Efficiently and accurately reviewing and summarizing sales or marketing data