SEM specialist

If you were working for us, here are some of the things you would have done last week:

• Developed an effective marketing strategy with clear steps for the next three months

• Managed the process of building, optimizing, and expanding SEM campaigns, ad groups and keyword structure with Google Ads

• Oversaw bidding strategies for keywords and established budgets for campaigns

• Ensured high correlation between keywords, ad content and landing page content

• Produced reports and analyzed both qualitative and quantitative PPC campaign performance and identified opportunities for continued optimization efforts

• Ensured the alignment of marketing initiatives with the brand and corporate identity

• Monitored and reported both qualitative and quantitative PPC campaign effectiveness and identified opportunities for continued optimization efforts

• Stay current with Google Ads and SEO best practices

Here are some other things you might do:

• Write emails, compelling offers, and landing pages to generate marketing qualified leads (MQLs) and appointments for sales teams

• Launch optimized online advertisements through Google Ads to increase company and brand awareness

• Identify powerful keywords to drive the most valuable traffic

• Check the quality of the content for advertisements and coordinate with the technical support team in the process of placing them on webpages

• Define, monitor and analyze KPIs to continually improve PPC campaigns

• Use analytics tools, such as Google Analytics to monitor and analyze the effectiveness of the campaign

• Monitor PPC trends, tools and best practices and share relevant information with the Marketing team

Characteristics that qualify you for the role:

• You have an intimate understanding of traditional and emerging marketing channels

• You get your kicks from getting the best bang from every marketing dollar

• Highly motivated and maintain high levels of productivity with limited supervision

• Able to think creatively and innovatively

• Have budget management skills. You know $1 CPC is 10x better than $ CPC

• Hold an analytical skill set, capable of forecasting and identifying trends and challenges