Senior Brand Manager

Main responsabilities:

• Design, define, implement and monitor the marketing strategy and programs for the alocated sales and medical teams, the distribution channels and the final consumer;
• Conducts market research, establishes the price strategy, as well as the ATL and BTL campaigns to promote the allocated portfolio;
• Performs market visits for the follow-up of the implementation of the trade actions/ campaigns and for identifying new opportunities;
• Conducts and sustains product trainings for medical and sales teams;
• Is responsible for implementing all marketing activities for the allocated portfolio and monitoring the results;
• Periodically, presents to the Board, respectively to the producer, the requested reports and analyzes;

• Developing and maintaining relationships with product suppliers;

• Maintaining the relationship with National Key Accounts and Key Opinion Leaders;

• Managing marketing budgets;

• Measure and report performance of all marketing campaigns, and assess ROI and KPIs in order to drive market growth;

• Work with marketing and advertising agencies to make sure they’re respecting the brand purpose and guidelines throughout every communication.

Requirements:

• Bachelor’s degree in Marketing; Master is a plus;

• Working experience as Brand Mananger 3 years minimum;

• Experience with an OTC portofolio is a big plus;

• Good analytical and communication skills;

• Excellent analytical & data modelling skills;

• Strategic thinking, solve chalanges quickly and efficiently, customer oriented;

• Great presentation & communication skills;

• Creativity and initiative.