Senior Digital & CRM Specialist Infant Nutrition

Position Summary

Lead all infant nutrition business’ digital communications and consumer relationship marketing program to address motherhood journey in digital and increase Nutrition market share. Act internally and externally as the expert in Digital communication, in order to support all brands and products of Nutrition.
 

As a Digital Marketing Specialist, you will have an impact within the company through the following responsibilities:

• Develop, update and execute local digital strategy, including E-Business Strategy in alignment with European & local business road-map and best practices provided that supports the motherhood journey from pregnancy to leaving the category. Be a key contributor in crisis management and HCP digital communication.
• Maximize business value by using digital to drive cross functional (Marketing, Sales, CCSD, Corporate Communications, Consumer Service) collaboration, regular sharing and where appropriate integration. Drive digital capability development among brand teams.
• Support Brand Building the Nestlé Way to help brand teams activate the Consumer Engagement Framework with digital know-how and innovation, to gain competitive advantage.
• Define and develop the right digital ecosystem including CRM program,care line and e-business touch-points (owned media), paid media (eg: social media, Google & e-retailer search), earned media (organic search, social conversations, influencers) and drive consumer acquisition to support the business objectives for Infant Formula, Infant Cereals & Meals&Drinks, Start Healthy Stay Healthy.
• Provide and use data assessing new consumer / shopper trends; conclude on external benchmarks (competitors, partners, adjacent categories); consolidate the knowledge to maximize business & communication opportunities.
• Select and manage key partners, specialized agencies, suppliers and platforms from global and regional solutions

What will make you successful

We’re looking for dedicated Senior Digital & CRM expert with:  

- Strong Digital & Social Marketing expertise (at least 5 years). E-commerce experience is a plus.
- Strategic vision on digital brand development
- Proven track record in delivering complex digital marketing projects
- Good digital, mobile & social platforms technical and functional knowledge
- Knowledge about digital media: channels, techniques, KPIs, media buying, vendors etc
- Knowledge about SEO, SEM,  Affiliation