Trade Marketing Specialist

Requirements:

• 3 – 5 years of work experience (preferably in marketing);

• Presentation skills – able to present to Sales and Customers;
• Good knowledge of marketing and advertising tactics, mainly below-the-line activities and DTP / commercial graphics (would be an advantage);
• Good knowledge of local laws and rules;
• Proficiency in the local language and English;
• Efficiency in handling and implementing projects;
• Understanding of the market and ability to articulate insightful feedback about the market (monthly reports).

Responsibilities:

• Identifies growth opportunities, development and implementation of actions in close cooperation with local KAMs, RCM and RPCM, using central and regional communication and promotional platforms;
• Responsible for local adaptation and operational execution of regional marketing activities;
• Local linking-pin between RCPM, RCM, sales, customers, CS, sales force.
• Initiates customer growth activities (listings, catalogues, promotions) by activating the right customer sell-out model, using central and regional communication and promotional platforms and providing necessary support to key customers;
• Implements all regional marketing activities (category, communication, promotion, pricing, legislation)
• Ownership of customer catalogue process;
• Handles local pricelist translating policies and guidelines issued by RCM into local pricing;
• Monthly reporting on sales results and marketing budget;
• Gathers market intelligence, customer and competitor analysis and provides impulses and ideas to RCM, RCPM, RMD & CM;
• Gets involved in customer presentations, sales forecasting, listing process and training.
• Works closely with RMD, RCM and RCPM;
• Provides support to customers (listings, catalogues, web content) across whole portfolio of products;
• Takes care of whole marketing agenda at the market incl. ensuring that products / packaging comply with all local rules and requirements (provides information and feedback to RCM and RCPM);
• Prepares local pricelist following instructions from RMD, RCM and CM;
• Ensures implementation of regional rules on pricing, product launches etc.;
• Prepares local offer and web catalogue (in cooperation with Central Marketing Service);
• Controls and reports marketing expenditures;
• Involved in sales forecasting.

Our client is a multinational company.