Shopper Marketing Specialist

The Shopper Marketing Specialist is responsible for the in-store execution of the activity plan, the visibility and in store activations that supports the objectives of our brands and the customer. In simple words, Category Specialist owns the store meaning that all the POSM, displays, execution of the promotions needs to be coordinated by him or her.

Responsibilities:

• Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels
• Work with Field execution to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan
• Work with the brand managers to deliver activation plan efficiency and effectiveness
• Develop strong relationships with Customers at marketing and activation level

• Fully responsibility and Management of the Category Trade Promo budget
• Ensure Brand standards/Brand DNA for channels are adhered to. . consistent use of brand key visuals, customer activation themes aligned with brand activation
• Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs, channel specific offers)
• Design and manage the Category Display Strategy
• Develop a clear and effective in store Strategy (taking into consideration activations, strategic partnership with customers and international agreements)
• Responsible for bringing in the team all the relevant info from BB side which will help to develop an efficient & effective aligned plan for the Category (Brand Vision, MKT Attributes & Pyramids, BB activities with at least 6 months in advance, MKT estimations, MKT focuses, Market Shares: actualise and in the target, etc.)
• Designing and exploiting the Customer Thumb Print
• Competition monitoring

Requirements:

• Customer marketing/Account Manager/ Brand Building experience 
• University Degree
• Fluent in English
• Growth Mindset
• Customer & Consumer Focus
• Bias for action
• Accountability and responsibility
• Building talents and teams