Social Media Specialist

Job purpose and key deliverables:

The Social Media Specialist is part of the Social Media Team. This team focuses on delivering a flawless and cohesive execution of the communication strategy in social media and other digital touchpoints, in line with the brand objectives. This role takes over drafting a compelling strategy together with the brand teams, as well as planning, coordinating the creation process, executing and reporting the results.

Key responsibilities:

• Works on the social media strategy according to business objectives of BAT and coordinates the social media activity on all touchpoints;
• Ensures the social media publishing plan is carried out accordingly and manages its execution;
• Executes social media campaigns, as well as other display campaigns from creation to reporting;
• Ensures communication of all brand activities within the team in order to plan the content accordingly (considering events, special activations, any kind of activity that could be communicated in social media);
• Coordinates creative agencies in order to deliver on time in full the social media assets and their deployment according to the plan;
• Manages paid social and display budgets;
• Monitors competition and reports monthly on new developments;
• Drafts the monthly content plan, integrating special executions if needed and supporting the brand objectives;
• Performs assignments as allocated by direct manager within own area of responsibility as to contribute to the department results.

Essential requirements:

• At least 3 years of experience in marketing, social media management, customer service, media relations, PR or integrated communications;
• Strong experience in digital media and social media platforms;
• Bachelor’s degree;
• Outstanding verbal and written communication skills, fluency in Romanian and English (both oral and written);
• Strong creative skills, supported by analytical skills;
• Computer proficiency (PowerPoint, Excel);
• Flexible and collaborative, team first, proactive attitude;
• Ability to build winning strategies and execute flawlessly.