Specialist PPC

Please note, that only candidates with at least 2-3 years experience relevant in PPC will be take into consideration !

Responsibilities: 

• Planning and implementing PPC(Pay per click) campaigns and new PPC activities worldwide for all QS products- at least 2-3 years experience
• Day to day PPC account management across Google, Bing, Yahoo, Facebook, Instagram, Linkedin
• Ad Copy formulation and testing
• Analysis of performance & optimising based on established KPIs
• Take responsibility for improving PPC ad creative, impression share, quality scores, cost per click, cost per conversion
• Reporting of PPC performance to line manager and senior managers

Skills:

• Positive and forward thinking, with a real “can do” attitude
• Excellent attention to detail and understanding of numbers
• Experience of managing and handling multiple PPC accounts.
• Experience of online search including social, display and native.
• Excellent knowledge of online search marketing techniques and processes
• Very good knowledge of Web Analytics tools
• A minimum of 2 years PPC experience, ideally from current role
• Proven ability of utilizingwebsite analytics and search data to shape an enhanced and profitableacquisition strategy.
• Educated to at degree level or equivalent
• Excellent communication skills in English is necessary

Company:

QS is the leading provider of information in the career and education sectors for top students and professionals worldwide. The company undertakes primary research, publishes career guides, operates a number of websites worldwide, offers services as software solutions and stages educational fairs and career events, seminars and forums globally.

Established in, the company is young, dynamic, multicultural and entrepreneurial, with a workforce that strives for quality, excellence and creativity. Headquartered in London, QS has opened one of its newest office in Bucharest, aimed to be an incubator for marketing innovation and new

Role Description

Based in Bucharest, we are recruiting an PPC Specialist to manage, execute and optimize Paid Search & Social PPC marketing campaigns for our events. The goal is to deliver the most efficient result in conversions, traffic or other key performance indicators.

Within this role, you will devise and execute the PPC strategy agreed with the PPC Manager whilst managing all aspects of the planning and implementation of "business as usual" activities; reporting, campaign administration, auction bid management etc.

This is a great opportunity to join a growing team and really make a difference to our business.