Trade Marketing Specialist

Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations

Responsibilities:

• Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
• Develop Consumer promotions in collaboration with Campaign Manager and other Trade team members
• Create and maintain trade calendar of activities working with Sales, Commercial team
• Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed
• Implement and track Trade Marketing programs for retailers with commercial and marketing teams designed to increase sales and brand/category presence.
• Carry out specific Trade Marketing programs, respecting company commercial policies, company strategy with the retailers and brand equity
• Work closely with the retail & commercial team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
• Analyse brand sell through results by channel and make recommendations to increase results
• Manage budget and ROI for his/her specific Trade Marketing activities
• Manage projects via cross-functional teams (sales, logistics, administrative, IT, legal).
• Maintain relationships with suppliers and looking for new partnerships in order to find common ways of promoting our services
• Brief and manage agencies to deliver clear project goals
• The proof review of the publications and check for errors in the mock-up design before the project is sent to final print
• Manage stock of POSM
• Creates amendments and regulations and obtains notary validation
• Market visits
• Monthly activity reports

 Requirements:

• Bachelor’s Degree in  Marketing, Business, Communications or related field
• Strong communication, presentation and leadership skills
• Demonstrated success in managing marketing campaigns
• Excellent interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment
• Demonstrated strong project management and organizational skills
• Ability to work independently with minimal supervision in a fast-paced environment