Trade Marketing Specialist

Responsibilities:

• Prepare local translations, promotional materials for new launches - brochures, leaflets and other;
• Manage the products portfolio visibility plans and get involved in the planning together with sales managers;
• Evaluate the effect of various activities together with sales;
• Administer various tasks ( systems, price set ups etc.);
• Key driver in the development and execution of company's channel strategy;
• Develop brands within specific channels due to OP expectations aligned with sales organisation;
• Leverage brand product portfolios according to channel strategy;
• Execute brand strategy into trade channels with a focused view on customer and consumer needs;
• Take initiatives to explore and develop new channels and new customer bases;
• Deliver brand story line to trade customer;
• Deliver strong reason to sell brand based on insights;
• Transform brand communication concepts into customer focused sales communications;
• Analyse the market & competition to identify new channels, customers, partners;
• Develop and implement marketing activities/ promotions/ campaigns to effectively develop distributions channels;
• Deliver long term planning regarding 3-year OP plan;
• Define product portfolio/ pricing for each channels;
• Identify market gaps and product opportunities (white-space-analyses), drive relevant new product launches with Product Marketing Manager.

Requirements:

• University degree (min. Bachelor or equivalent) preferably with specialisation in Marketing / Technical area;
• Good knowledge of English;
• Good knowledge of of Microsoft (Word, Excel, Power Point).